After many years of more or less successfully marketing to the public what I do, I feel that there has often been a lack of authenticity in my way of “trying to get across a message”. My whole focus seemed to be on what people wanted to hear or on making them want what I had to offer. Or on selling some promises. This was a lot of effort and very frustrating. I have decided to apply the principles of ease to marketing. This means I am simply speaking from who I am today and let people decide for themselves if what I have to offer is useful for them. I decided to stop making unrealistic promises to catch peoples attention use the latest buzz word, stop trying to be someone in order to fit into certain expectations. By doing this I feel I am walking on unfamiliar turf. I have no idea if this will work and it is a little scary but I do know that it feels a lot easier than what I used to do. It is an experiment and I am willing to change course if necessary but for now this is what it is.
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